I joined Skaled in 2019 as a designer and spearheaded the company's comprehensive rebranding efforts. Several weeks of research, interviews, brand exercises pointed to an incongruence between the existing brand and the vision articulated by Skaled's CEO. The new brand direction would break away from conventional B2B norms and instead present Skaled as a bold, streamlined, and tech-centric consultancy. Following the launch in 2021, I served as the design director, immersed in refining and evolving the brand over the next three years. Projects have included a full range from website and product design, to marketing campaigns, events, print and digital design.