Brand design can be a lengthy endeavor requiring several weeks and sometimes months to fully strategize and execute. Conversely, it can be necessary to condense that process into a drastically shortened timeline. This is one such example. Provided with only a logo, I was tasked to create a visual identity and design system to support a presentation deck within half of one day. It included graphic elements inspired by the “A” contained in a circle and the triangular shapes within the letterform itself. It included color palette, layout, typography, photography and iconography styles as well, and it all needed to communicate that the client is a trustworthy, professional institution that had been established for several years.

Brand design can be a lengthy endeavor requiring several weeks and sometimes months to fully strategize and execute. Conversely, it can be necessary to condense that process into a drastically shortened timeline. This is one such example. Provided with only a logo, I was tasked to create a visual identity and design system to support a presentation deck within half of one day. It included graphic elements inspired by the “A” contained in a circle and the triangular shapes within the letterform itself. It included color palette, layout, typography, photography and iconography styles as well, and it all needed to communicate that the client is a trustworthy, professional institution that had been established for several years.

Brand design can be a lengthy endeavor requiring several weeks and sometimes months to fully strategize and execute. Conversely, it can be necessary to condense that process into a drastically shortened timeline. This is one such example. Provided with only a logo, I was tasked to create a visual identity and design system to support a presentation deck within half of one day. It included graphic elements inspired by the “A” contained in a circle and the triangular shapes within the letterform itself. It included color palette, layout, typography, photography and iconography styles as well, and it all needed to communicate that the client is a trustworthy, professional institution that had been established for several years.